In an interview with the Telegraph, face behind the casting and styling Katie grand  expressed that the vision of the evolved around the ideals of “unashamed pin up beauty, which we haven’t seen since the eighties”. Referring back to references of Brooke Shield in her early days.

It seems as though if you are a model with a beautiful face and impactful social media following you are guaranteed a shot at the job nowadays. Brands such as MiuMiu and Calvin Klein are recognised through their campaigns for using social media models to drive sales by reaching the following of the brand and the model.

However, what does this mean for models? In our street casting trend report we explore how social media casting has paved the way for the unconventional beauties. For the traditional model type it seems as though if you do not have a strong social media following you are most likely going to get the job after someone who does.

Is this fair? Whether this is fair or not, you could say that moving forward into this post-internet induced nation that the currency of followers is going to have a greater reputation throughout this current trend. It’s no secret that trends change. Depending on what works well for a brand is what the focus of the success of the 'Instagirls' range from.

Perhaps social media is ruining the exclusivity of models within the fashion realm, perhaps to much of what is recorded visually is getting lost in translation of what might be to much. Nearly a third of the population see the results of social media as reported by wearesocial.com. More than ever the ‘Instagirls' and their lifestyle have captured the minds of what is desirable in this current age.  As mentioned earlier MiuMiu wanted to take the look back to the unashamed beauty and that it what the 'Instagirls' trend is all about. Superstar model Taylor Hill opened the show for her resemblance to a young Brooke Shields.